EDWARDSVILLE, Ill. – SIUE Athletics announced the appointment of Paul Dodson to be the Assistant Athletic Director of Marketing.
"We couldn't be more excited to have Paul joining the SIUE family," said SIUE Deputy Athletic Director Jason Coomer. "After a national search with an extremely-talented candidate pool, Paul separated himself as the right person to lead our marketing efforts. Paul has demonstrated his work ethic and professionalism throughout his career and has earned the respect of his peers around the country."
Dodson joins SIUE after previously working as the director of marketing for East Carolina University.
Dodson's responsibilities at East Carolina included marketing the ECU men's and women's basketball teams, group ticket sales, coordinating game-experience responsibilities for football and providing staff oversight. His efforts emphasized enhancing the fan experience through game-day presentation, production and promotions.
At East Carolina, Dodson played an integral role in the development and implementation of a social media plan with growth of more than 95 percent on Facebook, 80 percent on Twitter and more than 14,000 followers on Instagram.
He also spent two seasons as the director of marketing and event management at the University of Evansville. He was responsible for the marketing efforts for the Purple Aces, creating and implementing marketing plans for basketball, soccer and volleyball. Evansville saw a five percent overall increase in student attendance through an upgraded student rewards program.
Dodson got his start in collegiate athletics as a marketing department intern at Missouri State in 2011. After six months as an intern, he was promoted to marketing associate overseeing sponsorship sales, advertising and game operations for men's basketball and football.
He is a member of the National Association of Collegiate Marketing Administrators (NACMA).
He earned a bachelor's degree in marketing with a concentration in advertising and promotions from Missouri State in 2010. He earned a master's degree in administrative studies in May 2016. He and his wife, Rachel, were married in 2014.